Influencer Industry Secrets & Becoming Your Own Boss with Adriana Parente

On this episode, we are sitting down with Adriana Parente. Adriana is the founder of Keep In Touch agency and has over 6 years experience in the influencer and social marketing space. Whether you’re interested pursuing a career in social media, immersing yourself in the marketing space or you’re a scrolling consumer, I hope you enjoy this episode and gain new insight on the world of influencing. What we cover:Adriana's passion for the influencer and social marketing space What brands are looking for when collaborating with influencersWhy being authentic is so important while building your brand Are influencers celebrities? Our hot takeThe transition from in-house to founding a company The growing pains of becoming your own bossBalancing your identity outside of entrepreneurship Coming home to yourself through finding your passions Connect with Adriana: Instagram: @adrianaparente_ @kitmedia.caWebsite: www.kitmedia.ca  Connect with me: Instagram: @beccnicholls TikTok: @betterwithbecca YouTube: BECCA   It would mean the world to me if you would subscribe, rate and review this podcast to help support the show. If you enjoy this podcast, share it on your stories and tag me or share it with  a friend. Let's build this community, together! ⚡️