INFLUENCER INTEGRITY: Pastrygate, AI Trust, Storytelling Strategy (Ep. 016)

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/What happens when influencer entitlement meets AI perfection? From “Pastrygate” to the comeback of messy, human marketing—Joanna and Michelle unpack why imperfection, honesty, and story-driven content are winning online.What You’ll Learn:How “Pastrygate” exposed the dark side of influencer culture—and what brands can learn from itWhy AI-polished content kills trust and how to re-humanize your marketingThe storytelling frameworks that convert curious scrollers into loyal buyersTimestamps:00:00 - Introduction 03:00 – The “Pastrygate” influencer meltdown explained 09:30 – When negativity becomes a brand strategy (and backfires) 16:00 – Why drama and gossip drive virality 25:00 – AI perfection vs. human imperfection: the new trust factor 38:00 – How to tell stories that sell (without sounding salesy) 46:00 – Document, don’t perform: making authenticity easyReferences & Resources:Aurora “Glamor” (Influencer involved in Pastrygate)Masters of Marketing (HubSpot newsletter)AI actress “Tilly”Google “Parisian” Ad (YouTube)Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com