Influencer led marketing: Nua Digital

Now, if you’ve spent any time on social media lately, you’ll know that the way brands connect with people is changing fast. It’s less about polished ads and more about real, relatable content - and that’s where today’s guest comes in.    Valerie is joined by Clodagh Henderson, content creator and founder of Nua Digital, a new Irish business offering content creation and digital marketing services. Clodagh’s right at the centre of this shift towards creator-led content and user-generated content, helping brands show up online in a way that actually feels authentic.