Influencer Marketing

from På forkant med juraen · host DLA Piper

Hvad skal man som virksomhed være opmærksom på, hvis man vælger at bruge influenter til at reklamere for sit produkt?Forbrugerombudsmanden har fremlagt klare retningslinjer for, hvordan det skal markeres, når man hyrer influenter til at være ansigt for ens produkt. Vi gennemgår regler, faldgruber og definitioner.Gæster:- Pernille Fagerberg, advokatfuldmægtig, DLA Piper- Anette Moll Berg, advokat og director, DLA PiperVært:Magnus Krabbe

Episode metadata supplied by the publisher feed · Published Dec 13, 2019

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Influencer Marketing

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