Influencer Marketing and a Cross-Platform Approach to Organic Engagement

Thinking outside the box and getting weird is what today’s guest is all about. Eddie Saunders, Marketing Manager for FlexArm, a division of Flex Machine Tools, discusses his cutting-edge marketing strategies to get Flex Machine Tools noticed by the right people. He explains his cross-platform approach and discusses his use of video-based social media platforms including YouTube and TikTok. He dives deep into building relationships with influencers to add value to his products online presence.