Influencer Marketing and Personal Branding with Shane Barker

Let's face this fact: we are living in the digital era more than ever before. Everything, absolutely everything can be sold on Instagram, and even if you think you have your brand in control and is doing its best performance with online marketing strategies, there are experts that know exactly how to play this game and win. Our guest for today's show knows all about digital strategies, online marketing consulting and putting your business as high as it can be, with help from influencers like Kim Kardashian and Gary Vaynerchuk. If you want to discover the secrets and benefits from influencers to grow your business (trust us, Fyre Festival got some things right), stay with us to hear Shane Barker's story.  Barker is a personal branding and influencer marketing instructor at UCLA. He is recognized in the influencer scene and has seen how over the past seven years, this industry is constantly evolving and changing, giving him the opportunity to learn every time and improve his marketing skills. He has been a keynote speaker at multiple prestigious conferences like the Influencer Marketing Days Conference, Influencer Marketing Hub, and Influencer Marketing Summit Mexico. As an online marketing expert, Shane is convinced that all experiences in the entrepreneurial journey are foundational, even when a business fails. In this Respect the Grind episode, you will learn all about Shane's career as an entrepreneur, how he manages his multiple businesses ventures from retail early on, the full scope into online marketing and influencer marketing, and his epic story worthy of a Big Short sequel (involving legal defense against lenders). Shane Barker knows the importance of Respecting the Grind. Discover why, above all, he is a top content contributor at INC. Magazine and Forbes, to name just a few.