Influencer marketing as performance art

from The Marketing Companion · host Mark Schaefer and Brooke Sellas

Some social media influencers have turned their lives into a dramatic, brand-fueled play. Nothing seems real, let alone authentic. What does that mean for marketers? Mark and Brooke also cover an attempt to measure company culture and a shocking look at the data your iPhone is broadcasting about you.

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This episode is 42 minutes long.

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This episode was published on July 8, 2019.

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