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Influencer marketing as performance art

EPISODE · Jul 8, 2019 · 42 MIN

Influencer marketing as performance art

from The Marketing Companion · host Mark Schaefer and Brooke Sellas

Some social media influencers have turned their lives into a dramatic, brand-fueled play. Nothing seems real, let alone authentic. What does that mean for marketers? Mark and Brooke also cover an attempt to measure company culture and a shocking look at the data your iPhone is broadcasting about you.

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Influencer marketing as performance art

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