Influencer Marketing EP.8 3 สเต็ป Customer Journey ใช้พลัง “Influencer” ชนะใจลูกค้า กับ 4 กลยุทธ์ Influencer สื่อสารแบรนด์

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3 สเต็ป Customer Journey ใช้พลัง “Influencer” ชนะใจลูกค้า กับ 4 กลยุทธ์ Influencer สื่อสารแบรนด์ MarketingOops! Podcast Influencer Marketing Episode 8 อธิบายถึง Consumer Journey และฟังก์ชั่นของ Influencer ที่จะมาช่วยตอบโจทย์แบรนด์ตลอดการเดินทางของผู้บริโภค โดยสรุปเป็นประเด็นสำคัญดังนี้ - มองภาพรวม Consumer Journey และแผนการตลาดที่ผนวกรวม Influencer - “Win Mind Game & Moment Game” วิธีเอาชนะใจลูกค้า - “Win Experience Game” พลังปากต่อปาก นำไปสู่การซื้อซ้ำ – ซื้อถี่ขึ้น - 4 แนวทาง “Influencer Marketing” ตอบโจทย์แผนสื่อสารการตลาด - หน้าที่ของ Influencer คือการ Influence ไม่ใช่เซลส์แมน - หากจะใช้ Influencer สร้างยอดขาย ต้องเปลี่ยนสิ่งแวดล้อมสู่ Commerce Platform

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This episode was published on January 31, 2020.

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