Influencer Marketing for B2B

Host Will Francis chats with B2B marketing strategist Lee Odden about how we find the right influencers, how to decide who to work with, how to become an influencer, how to manage influencer campaigns, and how to gain the most value from those relationships over time. Lee Odden is an author, international speaker, and CEO of TopRank Marketing. Working at the intersection of content, search, and influencer marketing he is also on the Industry Advisory Council of DMI. This episode was adapted from a Q&A session with Lee after his webinar with DMI on B2B Influencer Marketing. You can view the full indepth webinar on the DMI membership library here, for free.  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!