Influencer Marketing for Wellness Brands

In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Andrew McConnell, co-founder of Alively, a wellness marketplace redefining how we approach “healthspan”—the period of life spent in optimal health. Andrew shares his unique journey from professional swimming and business leadership to building a brand dedicated to helping people live their best, healthiest lives. We explore Alively’s mission, the five pillars that guide its offerings, and Andrew’s approach to connecting with a wellness-driven audience. Packed with insights on marketing, influencer marketing for wellness brands, and building trust with customers, this episode offers practical advice for wellness practitioners and entrepreneurs looking to grow their impact. You’ll Learn About: Andrew’s Journey and Inspiration: How his background in competitive sports, business, and personal wellness inspired him to co-found Alively. Alively’s Core Mission and Strategy: Insights into how Alively aims to extend people’s health span through targeted resources across fitness, nutrition, sleep, stress management, and social connection. Influencer Marketing for Wellness Brands: Practical tips on selecting influencers, building trust, and effectively reaching a wellness-focused audience. Actionable Business Advice for Wellness Practitioners: Proven strategies from Andrew on storytelling, partnership building, and sustaining long-term business growth in the wellness industry. This episode is packed with actionable takeaways for anyone in the wellness space, offering listeners a roadmap for making a meaningful impact on their audience’s lives and health. Timecode Guide 04:12 – Andrew’s Journey: From professional swimmer to wellness entrepreneur.08:40 – The Five Pillars: Fitness, nutrition, sleep, stress management, and social connection.14:30 – Marketplace Insights: Why society’s healthspan lags behind lifespan.18:05 – Alively’s Approach: Personalized wellness solutions through curated influencer marketing for wellness and data-driven recommendations.25:20 – The Role of Influencers: Partnering with trusted voices in the wellness space.31:50 – Building Trust: Strategies to foster credibility and authority.40:10 – Go-to-Market Strategy: Leveraging social media and storytelling. Resources Alively Connect with Andrew on LinkedIn Home of Healthspan podcast