Influencer Marketing, It’s a New Tool for Your Arsenal with Alyssa Sweetman

Alyssa specializes in strategy and execution of influencer and live-stream charity fundraising targeting millennials and Gen-Z. Many charities still rely on mailers or cold calls to engage their audience, but NGOs must evolve their strategy to target the new generation of digital consumers. Alyssa acts as the liaison to unite NGOs and live streaming content creators.