Influencer Marketing: Measuring True Value for Hotels - Casey Barks, Staypineapple Hotels

In this episode, Casey Barks, Vice President of Marketing at Staypineapple Hotels, shares his insights on how Staypineapple has digitized and streamlined its influencer management process.Listeners will learn:The tools and metrics Staypineapple uses to evaluate an influencer's true monetary value (03:52)Their innovative approach to influencer contracts, ensuring accountability and protecting the hotel's interests (06:50)Why influencer marketing is set to become even more significant in the future and how the hospitality industry can do it right (10:29) A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands