Influencer Marketing - Should You Do It? How To Do It & A Marketing Show Gucci Sponsorship?!

On this episode of The Marketing Show, we explore the world of influencers and their role in a businesses communication strategy. Influencers have been a buzz word in marketing circles in the last couple of years, so on today's episode we have a look at why you should or shouldn't use influencers and then how you can go about it to ensure you get the most out of your influencer campaign. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!