Influencer Marketing, Social Commerce and Livestream Commerce - with Alessandro Bogliari

Alessandro Bogliari is the CEO & Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency that helps brands engage with Gen Z and Millennials on TikTok, Instagram and YouTube. In this episode, you will learn A case study where influencer marketing significantly boosted an ecommerce business How can ecommerce brands identify the right influencers for their products or services What strategies would you suggest for small ecommerce businesses with limited budgets to leverage influencer marketing How influencer marketing helps in engaging with Gen Z and Millennials and how should messaging be tailored for these demographics Challenges and pitfalls ecommerce brands should avoid in influencer marketing The future of ecommerce and influencer marketing For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.