Influencer-Marketing statt Kaufhaus – Wie sich unser Konsum verändert

Lange prägten Otto-Katalog, schrille TV-Clips und Schnäppchenpreise, wie wir einkaufen. TikTok und E-Commerce bringen nun frischen Wind in unsere Konsumgewohnheiten. Mit Erfolg? Von Johanne Burkhardt (SWR 2025) | Manuskript und mehr zur Sendung: http://swr.li/influencer-marketing-konsumveraenderung | Bei Fragen und Anregungen schreibt uns: [email protected] | Folgt uns auf Mastodon: https://ard.social/@DasWissen

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This episode was published on February 12, 2025.

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