Influencer Marketing to Influence Search - with Maria White

Maria White and David Bain discuss how we need to be moving from Influencer Marketing to Influence Search.Discussion points include:What does Influence Search mean?Are you talking about using influencer to create quality and relevant content for your website?How do you identify the influencers?How do you persuade them to write for you?Do you ask these influencers to talk to the press on your behalf?What does success look like?How do you measure the success of related social activity?