Influencer Marketing Today - Ahead of the Game

What this episode covers

Want to know what really makes an influencer tick? It's not necessarily the money, but actually the recognition for what they represent. Will Francis chats with digital marketing expert and trainer Andrew Davis about this evolving form of marketing. They look at the different types of influencers - from accidental to big brand - how to measure your ROI, and how a company of any size can utilize it, when it's done the right way. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

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Frequently Asked Questions

How long is this episode of Ahead of the Game?

This episode is 54 minutes long.

When was this Ahead of the Game episode published?

This episode was published on November 20, 2020.

What is this episode about?

Want to know what really makes an influencer tick? It's not necessarily the money, but actually the recognition for what they represent. Will Francis chats with digital marketing expert and trainer Andrew Davis about this evolving form of marketing....

Can I download this Ahead of the Game episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.