Influencer Marketing (with Kristy Sammis)

We humans are a fickle breed. There’s part of us that loves to be told what to do, what to wear, and what to spend our money on. Yet there seems to be an even bigger part of us that hates all of those things. I think a big part of it is that while we’re being told what to do, we don’t want it to seem like we’re being told what to do. What a predicament we’ve put the world of marketing in. Tell us what we should like, but don’t tell us directly lest we feel like we’re being given some corporate line. Enter the world of influencer marketing. No more direct company messaging, no more fickle consumers.