Influencer Valley: Festival of Advertising

Another Coachella Valley Music and Arts Festival has come and gone, with GRWM videos and outfit checks flooding social media feeds. More than ever, the lines between music festivals, influencer culture and advertising are blurring. In this episode, we ask: is Coachella still about the music? Through discussions on authenticity, online visiblity, and the economics of influencing, we explore how social media has reshaped the festival, turning attendance into content and audience into consumers. We also look at how brands and creators shape the experience both in person and online. By Theo Boltman, Tess Floreani and Jack Harris