Influencers! - Episode 27

Nate Snyder and our legal extern, Erick Kriewaldt, sit down with Adam Brown to talk about influencers.During this episode, the team talks about the definition of "influencer," an influencer's role in branding and marketing, "athlete creators," sponsored content, affiliate marketing, revenue and monetization, group licensing, types of sponsorship agreements, and strategies when creating or reviewing a sponsorship agreement. The conversation also covers applicable regulations (including FDA and FTC), ownership and content rights, commercial content, visa and employment concerns, potential legislation, and the legal framework and considerations for influencers and athlete creators. In addition, the team talks about the ways that FMJ can help influencers, athletes, and brands/businesses that are working in these spaces.