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ONLY FRAN: Influencers v journalists: same same but different this budget lock up episode artwork

EPISODE · May 8, 2026 · 17 MIN

ONLY FRAN: Influencers v journalists: same same but different this budget lock up

from We Used to be Journos

This week, Jan Fran examines the Albanese government’s attempt to sell its federal budget like a brand campaign — inviting influencers to pitch for access to the budget lock-up alongside journalists. It’s also an exploration of the line between “newsfluencers” and journalists, and what that means for political media in Australia.Become a subscriber of Ette Media. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

This week, Jan Fran examines the Albanese government’s attempt to sell its federal budget like a brand campaign — inviting influencers to pitch for access to the budget lock-up alongside journalists. It’s also an exploration of the line between “newsfluencers” and journalists, and what that means for political media in Australia.Become a subscriber of Ette Media. Hosted on Acast. See acast.com/privacy for more information.

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ONLY FRAN: Influencers v journalists: same same but different this budget lock up

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Frequently Asked Questions

How long is this episode of We Used to be Journos?

This episode is 17 minutes long.

When was this We Used to be Journos episode published?

This episode was published on May 8, 2026.

What is this episode about?

This week, Jan Fran examines the Albanese government’s attempt to sell its federal budget like a brand campaign — inviting influencers to pitch for access to the budget lock-up alongside journalists. It’s also an exploration of the line between...

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