EPISODE · Jul 25, 2023 · 29 MIN
Influencing a niche industry
from The Public Relations Podcast · host ThePublicRelationsPodcast
In this second episode of series 5.5, I chat with Jon Woodroof from TwoToneams.nl a cycling-focused PR agency. We delve into the topic of using personal passion combined with strategic thinking to fuel PR success in a competitive niche. We talk about everything from campaigns to managing an agency to AI and more. If there was one main message it would be this:- Being a 'doer' rather than just a spokesperson builds real connections and trust with the media.
What this episode covers
In this second episode of series 5.5, I chat with Jon Woodroof from TwoToneams.nl a cycling-focused PR agency. We delve into the topic of using personal passion combined with strategic thinking to fuel PR success in a competitive niche. We talk about everything from campaigns to managing an agency to AI and more. If there was one main message it would be this:- Being a 'doer' rather than just a spokesperson builds real connections and trust with the media.
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Influencing a niche industry
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