Influencing Behaviors Through Social Marketing

One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a marketing approach designed to influence behavior with the primary goal to be achieving the common good.The first evidence of social marketing was in 1963 at the Indian Institute of Management when they introduced a national family planning program with high quality, government brand condoms distributed and sold throughout the country at low cost.Other campaigns you know have followed the social marketing approach including anti-tobacco campaigns, skin cancer campaigns promoting the use of sunscreen with slogans like “Slip! Slop! Slap!”AIDS, water conservation, and numerous health industry campaigns have also followed the social marketing approach. Guest: Julie Colehour, Partner C+CJulie is the co-author of Social Marketing: Behavior Change for Good, Edition 7Connect with Julie on LinkedInConnect with Julie on Twitterwww.cplusc.comLeave a rating for this podcast with one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Follow us on:LinkedInTwitterInstagramFacebookOur NEW You Tube ChannelRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show