Influencing Through Empathy With Grant Lira

When it comes to selling & business development, the vast majority of salespeople and their organisations are laser focused on their own product or service, and how it can fit the marketplace, often resulting in retrofitting into perceived or created customer needs, and not necessarily delivering tangible value to the customer. The word ’empathy’ probably doesn’t exist in their sales vocabulary. In today’s episode, I enjoyed a fabulous conversation with Grant Lira, Co-Founder of The Empathy Firm, an enterprise that is changing the way organisations can influence their marketplace, deliver tangible value, through doing things differently through the power of empathy. If you are seriously committed to increasing your organisation’s profile, credibility and reach, this episode is a must listen. And for listeners of this podcast, when you send Grant an email at [email protected] & mention this episode, he will gift you a service to have you placed in 3 online publications free of charge. A great way to increase your market reach. To connect with Grant and to learn more about The Empathy Firm, please go to: Website – https://empathyfirm.com/ LinkedIn – https://www.linkedin.com/in/grant-lira-73a594188/