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EPISODE · Jun 10, 2019 · 32 MIN

Influential v Popular

from Cognitive Engineering

Does listening to The Grateful Dead make you yearn to meet your maker, or do you acknowledge the seminality of their music? Is the term ‘influential’ overused nowadays? Things mentioned in this podcast Article analysing influence in pop music Stanford School of Business on social media influencers Article analysing survey data about why people follow influencers Federal Trade Commission reminding ‘influencers’ to disclose sponsorship For more information on Aleph Insights visit our website https://alephinsights.com or to get in touch about our podcast email [email protected] This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Episode metadata supplied by the publisher feed · Published Jun 10, 2019

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Does listening to The Grateful Dead make you yearn to meet your maker, or do you acknowledge the seminality of their music? Is the term ‘influential’ overused nowadays? Image: Warner Bros. Records via Wikimedia Things mentioned in this podcast - Article analysing influence in pop music https://qz.com/quartzy/1133090/the-most-influential-pop-music-artists-of-all-time-according-to-social-network-analysis/ - Stanford School of Business on social media influencers https://www.gsb.stanford.edu/insights/are-influencers-overrated - Article analysing survey data about why people follow influencers http://www.olapic.com/resources/consumers-follow-listen-trust-influencers_article/ - Federal Trade Commission reminding ‘influencers’ to disclose sponsorship https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose For more Cognitive Engineering episodes find us on iTunes, Google Play or wherever you get your podcasts, or add this RSS feed to your preferred player: feeds.soundcloud.com/users/soundcloud:users:219479129/sounds.rss

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Influential v Popular

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