Influitive: Growing Affinity for Your Brand

What this episode covers

Jim Williams is the VP of Marketing at Influitive. In the episode, we discussed the history and growth of advocate marketing, how to measure success with an advocate marketing program, how MarTech’s growth impacts software purchases, and why ABM is the next stage in B2B marketing evolution. Read more: http://technologyadvice.com/blog/marketing/growing-brand-affinity-with-influencer-marketing/ More on Influitive: http://influitive.com

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Frequently Asked Questions

How long is this episode of B2B Nation?

This episode is 17 minutes long.

When was this B2B Nation episode published?

This episode was published on April 25, 2016.

What is this episode about?

Jim Williams is the VP of Marketing at Influitive. In the episode, we discussed the history and growth of advocate marketing, how to measure success with an advocate marketing program, how MarTech’s growth impacts software purchases, and why ABM is...

Can I download this B2B Nation episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.