InfoComm 2023: Digital Ad Technology Proves Innovation Was on Display at This Year’s Show

InfoComm 2023, held in Orlando, Florida, more than 250 exhibitors involved with digital display and digital ad technology came to showcase their premier solutions. Through the latest innovations featured at InfoComm 2023, delivering one’s advertising message and capitalizing on the investment has never seen such a wide array of possibilities. Digital ad technology companies like Media Resources were excited to unveil their end-to-end visual communication solutions during the three-day event that featured numerous AV insights, sessions, talks, and more.Another digital signage player getting in on the action at InfoComm was Seneca. They showcased their ElementMP digital signage player with Verizon 4G connectivity. The 4G connectivity allows these digital signage players to receive and display content updates in real-time, regardless of their location. Advertisers can immediately change their messaging on the fly, responding to changing circumstances or new data.MarketScale’s ProAV Today caught up with Jami McGraw, a Product Manager at Seneca, at InfoComm 2023. He expressed enthusiasm for where digital ad tech was headed, especially regarding functionality.Jami’s thoughts“Now the functionality is, you’re hitting somebody at the edge and an endpoint. So, you’re getting tailored, consensual advertising towards you at that endpoint. It’s helpful for whatever you’re doing, your functions. If you’re inside a store, you’re getting relevant advertising. When you start to insert things like beacons, things like NFC, and where you can sense apps, now you’re getting valuable promotions, not just targeted to your person or your persona archetype, but also targeted to apps or things that you frequent within your phone. So, from a behavioral and a pattern stance, you’re getting more prescriptive and things that are functional and useful to you while also generating the monetization that helps drive all of these technological advances. You can extend connectivity anywhere that you have connections. You’re no longer saddled here where you’re stuck to a land connectivity or a Wi-Fi signal. You can now go out and about to those impressions like charging stations, any endpoint where you’re doing parks and rec, and trailheads. You can do targeted advertising without the vulnerability on a securely connected network, like Verizon 5G LTE. The engagement with our team and the value we’re bringing is a partner that will take you from inception to fruition and take the ride with you through the project.”