Information Surface and Brand episode artwork

EPISODE · Dec 14, 2018 · 6 MIN

Information Surface and Brand

from FutureCreators · host Future Creators

Many people think that your brand is the value of your company name.  Not even close.  Brand is managing your customers' experience of your product.  You do this where the three Cloud Membranes intersect.  Your information Surface has to cover that space and inflate with it as the Cloud inflates the number of intersections there.  Can’t keep up?  Welcome to Japan!

Many people think that your brand is the value of your company name.  Not even close.  Brand is managing your customers' experience of your product.  You do this where the three Cloud Membranes intersect.  Your information Surface has to cover that space and inflate with it as the Cloud inflates the number of intersections there.  Can’t keep up?  Welcome to Japan!

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Information Surface and Brand

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Many people think that your brand is the value of your company name.  Not even close.  Brand is managing your customers' experience of your product.  You do this where the three Cloud Membranes intersect.  Your information Surface has to cover that...

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