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Information Surface and Brand

Many people think that your brand is the value of your company name.  Not even close.  Brand is managing your customers' experience of your product.  You do this where the three Cloud Membranes intersect.  Your information Surface has to cover that space and inflate with it as the Cloud inflates the number of intersections there.  Can’t keep up?  Welcome to Japan!

Episode 57 of the FutureCreators podcast, hosted by Future Creators, titled "Information Surface and Brand" was published on December 14, 2018 and runs 6 minutes.

December 14, 2018 ·6m · FutureCreators

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Many people think that your brand is the value of your company name.  Not even close.  Brand is managing your customers' experience of your product.  You do this where the three Cloud Membranes intersect.  Your information Surface has to cover that space and inflate with it as the Cloud inflates the number of intersections there.  Can’t keep up?  Welcome to Japan!

Many people think that your brand is the value of your company name.  Not even close.  Brand is managing your customers' experience of your product.  You do this where the three Cloud Membranes intersect.  Your information Surface has to cover that space and inflate with it as the Cloud inflates the number of intersections there.  Can’t keep up?  Welcome to Japan!

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