Infusing Curiosity Into Your Content - Teacher: Emily Aborn

Hello useful content creators and today I have no fancy Intro. In fact, uh, I have a confession. I wasn't able to complete it. I wasn't able to finish it because tonight I had a bit of a lime, what we call a lime in Trinidad and Tobago. You call it hangout other places in the world with some of my friends. And, uh, it was a Good friend of mine and his family and our kids we had a lime together and it was a great lime, excellent lime, but it was in the nighttime right before this podcast so I wasn't able to do the usual fancy intro for the podcast. did however with my wife and with my friend's family make some excellent homemade pizza. Those on the audio will not be able to see this but those on the video will be able to see it. This is proof. You see this is the pizza right here. I had my fill so I'm not going to eat this on camera, but that's what we were doing tonight. And so I have no fancy intro. Giving a synopsis of what we're going to talk about. What we are going to talk about today In the podcast, however, is about sparking curiosity in your content. Emily Aborn is on. She's the one who sent me the really nice postcard after we did the recording and something is in my eye now. This is very messy, but I'm just doing this. Let's just show that, you know, I wasn't going to get everything done perfectly and the show has to go on. So enjoy the podcast and let's make useful content.  Hello and welcome to the Useful Content Podcast, and today we have a new teacher in the useful content classroom. Emily Avon. Hi Emily. Hi Juma. Thanks so much for having me. I'm excited to be here. It is great to have you on. I, I found you on the. Facebook Podcasting Collaboration group, and it was a really good find because when I went into your content, I saw all of what you do and you are really excellent copywriter and content writer. I think you do both, do you? I. Y Yes. Yes. Interchangeably, yes. All right, great. And I am, I am enamored by people who write because I don't consider myself an excellent writer. I do scripts for videos and things of that nature, but I am really, I really give kudos to people who can sit down and create and write content. So could you please share with the people what you do and how you help your clients create useful content? Sure. Thank you for the opportunity and for the, uh, ment with writing. It's, it's like one of those things that I just can't stop. You know how like an artist, they just have to create same idea. Um, so. I do copy and content, and the reason I kind of like, there's sort of two pieces to that is copy is a lot of that sort of, um, conversion, written for conversion. So it's like your website, copy, um, sales pages, emails, things like that. So things with the goal of probably trying to get somebody to be a customer or guide them to take the next step. And then content is a lot of the. Blogs and the social media and the emails and the podcasting and things like that. And so I write it for people. Um, and I also do a lot of like strategy work with people. So people that are, you know, willing and able to write it themselves and do it themselves and put it into motion themselves. We sit down and we do a lot of like the strategy pieces with that. So. A lot of that, a lot of brand messaging, uh, things along those lines really like, I, I really wanna help people like, have a well-rounded approach to their marketing and not just think of it as like the email they send out every week or their website and their website's doing all the work. So it's just like a big kind of picture approach. So why? Why both? Why didn't you just focus on content writing or copywriting? Why do both? Wow. That's a great question. Um, and thank you for your...