Ingrid Best on Leaving Corporate for I Best Wines & The Black Woman Founder Reality

This week on Two Personal, Joy sits down with entrepreneur and I Best Wines founder Ingrid Best — 20+ years in wine and spirits (Diageo, Hennessy, LVMH) before launching her own award-winning brand out of South Africa. They talk building a company from scratch, the myth of the "graceful" black woman founder, $0.53-in-the-bank days, and the sisterhood that's carried her through it. Pull up, grab a glass and get Two Personal. 00:00 – Welcome + Ingrid Best intro 00:00:57 – Why wine, why now: from Craigslist ad to Diageo to Hennessy  00:04:15 – Choosing South Africa & building I Best Wines 00:08:24 – "Best" is her real name — family & legacy 00:08:52 – The state of the alcohol industry, moderation & ritual 00:12:51 – Non-drinkers, mocktails & responsible drinking  00:14:44 – What entrepreneurship actually costs 00:22:09 – Being a black woman founder: "you do it so gracefully" 00:26:54 – The Costco moment / building demand 00:30:09 – Asking for help vs. the "graceful" myth 00:42:41 – Sisterhood, grief, and "icon season" 00:46:24 – Learning to ask for help / silencing the ego  00:49:58 – Where to find I Best Wines (Costco, Total Wine, Hollywood Bowl, LAX) + closeSee omnystudio.com/listener for privacy information.