Ingvar Kamprad of IKEA: Frugal, Focused, Flawed and Fascinating

I know what you’re thinking- the Swedish guy who built IKEA- kind of boring - right. But as regular listeners will know by now, I love business, not just the scandals or the high tension battles, but I love finding out how these huge businesses were built, because I know behind every big business is a fascinating entrepreneur, even if they appear outwardly boring- and that’s exactly how it is with Kamprad- this guy is was at one time the richest person in the world, yet at the very same time used teabags twice to save money, and and the way he built his business by not just focusing on cost- which was his obsession, but by watching everything, observing his customers, talking to his staff- it’s fascinating, and of course like every billionaire he had his controversies- it makes for a cracking story - enjoy