Ingy Ismail on Fashion, PR Burnout & Starting Over in Egypt

In this episode of Who Said What?!, we sit down with Ingy Ismail, PR consultant and founder of Flare PR, to talk about what it really takes to carve out your place in a chaotic industry—and an even more chaotic world. From leaving Egypt at 17 to live solo in Tuscany and chase a dream in fashion, to interning at Diesel and later landing a coveted role at Salvatore Ferragamo, Ingy shares how she pushed her way into Italy’s luxury fashion scene—with no connections, just grit. We dive into: Why she never felt like she belonged in Egypt growing up The burnout that made her walk away from Ferragamo Hitting rock bottom—and how it led her to start Flare PR from scratch Working with Egyptian icons like Azza Fahmy and Okhtein Her unfiltered take on the PR industry today, from Instagrammable events to the battle over creative value She also opens up about relationships, living with regret, and why comfort zones are creativity killers. If you’re in your reinvention era, or just need a reminder that great things come from hitting reset, this one’s for you. For more info: https://www.instagram.com/ingyism/?hl=en https://ingyismail.com/ https://www.instagram.com/flarepr/?hl=en