InMobi: How Native Ads and Better Targeting Increase Conversions

An episode of the Mobile Presence podcast, hosted by WMR.FM, titled "InMobi: How Native Ads and Better Targeting Increase Conversions" was published on April 30, 2014 and runs 34 minutes.

April 30, 2014 ·34m · Mobile Presence

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Summary

We kick off a new, monthly series all about mobile apps and the lessons and insights contained in Apponomics, a new (free) book authored by our own Peggy Anne Salz in partnership with InMobi that provides you everything you need to know to market and monetize your app. InMobi's Pankaj Bengani, VP of Global Strategic Partnerships, discusses how marketers can use native ads advertising that is integrated into the user experience of the mobile app to deliver to increase conversions and boost engagement. He also shares best practices to help you implement native advertising and reveals a new product in the pipeline aimed at helping small, indie publishers take advantage of this huge shift.Related articles across the webMobile and Money: Using Smartphones to Manage Personal FinancesSmall Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs FaceEngage, Retain and Maximize Audiences with Mobile Messaging AnalyticsFTC Investigates Apple and Google Smartphone PrivacySMS Text Messaging; How to Use Messaging To Activate Users, Monetize EngagementHow to Make Money and Acquire Customers With Your Mobile AppEmail, Social and Mobile: 2013 Budget Priorities for Marketers; Why Mobile Apps are Made for Real People Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Episode Description

We kick off a new, monthly series all about mobile apps and the lessons and insights contained in Apponomics, a new (free) book authored by our own Peggy Anne Salz in partnership with InMobi that provides you everything you need to know to market and monetize your app. InMobi's Pankaj Bengani, VP of Global Strategic Partnerships, discusses how marketers can use native ads advertising that is integrated into the user experience of the mobile app to deliver to increase conversions and boost engagement. He also shares best practices to help you implement native advertising and reveals a new product in the pipeline aimed at helping small, indie publishers take advantage of this huge shift.

Related articles across the web

Mobile and Money: Using Smartphones to Manage Personal Finances
Small Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs Face
Engage, Retain and Maximize Audiences with Mobile Messaging Analytics
FTC Investigates Apple and Google Smartphone Privacy
SMS Text Messaging; How to Use Messaging To Activate Users, Monetize Engagement
How to Make Money and Acquire Customers With Your Mobile App
Email, Social and Mobile: 2013 Budget Priorities for Marketers; Why Mobile Apps are Made for Real People

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy