InMobi: How Native Ads and Better Targeting Increase Conversions

We kick off a new, monthly series all about mobile apps and the lessons and insights contained in Apponomics, a new (free) book authored by our own Peggy Anne Salz in partnership with InMobi that provides you everything you need to know to market and monetize your app. InMobi's Pankaj Bengani, VP of Global Strategic Partnerships, discusses how marketers can use native ads advertising that is integrated into the user experience of the mobile app to deliver to increase conversions and boost engagement. He also shares best practices to help you implement native advertising and reveals a new product in the pipeline aimed at helping small, indie publishers take advantage of this huge shift.Related articles across the webMobile and Money: Using Smartphones to Manage Personal FinancesSmall Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs FaceEngage, Retain and Maximize Audiences with Mobile Messaging AnalyticsFTC Investigates Apple and Google Smartphone PrivacySMS Text Messaging; How to Use Messaging To Activate Users, Monetize EngagementHow to Make Money and Acquire Customers With Your Mobile AppEmail, Social and Mobile: 2013 Budget Priorities for Marketers; Why Mobile Apps are Made for Real PeopleAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy