Inner Circle For Life

Behind the scenes of one of the most amazing Inner Circle meetings ever… On today's episode Russell recaps some of the cool stuff from the last four days of Inner Circle meetings. He also shares his insights on a TV show he loves and talks about his new Batman suit. Here are some cool things you should listen for in this episode: The new rule that will be enforced within the Inner Circle. Why they came up with this rule in the first place and why it will help Russell to go deeper into his teachings. And hear Russell's crossover prediction with one of his favorite TV shows. So listen below to find out some insider stuff from Russell's Inner Circle. ---Transcript--- Hey everyone, this is Russell and this is a late night Marketing In Your Car, I hope you don't mind. I'm actually just about to start watching 24, before I do I wanted to kind of reflect on the last 4 days and share some cool stuff with you guys. We had our Inner Circle group here in Boise. We had 2 Inner Circle groups. One group on Monday and Tuesday, and a second group on Wednesday, Thursday. It's the first Inner Circle at the new office, which was so insane. Because that was the whole reason I moved into this new office, if I'm completely honest. It's because I wanted to have a room to do Inner Circle meetings in. A year and a half ago, almost 2 years ago, I went to Joe Polish's Genius Network Event at his office. We were in his office and we walked up the stairs into this room, it was layed in a way where you could have a lot of people in it. As soon as I saw the room, I was like I want this. I took a bunch of pictures of it and then went home and messaged our realtor and said we wanted a place and we started looking around and all the sudden I remembered this place we looked at before. I didn't like the office before because it was layed out really weird, but I was like if we gutted the whole thing and rebuilt it, we could do this. So we put the offer in and now a year and a half later we're in and we just did our first Inner Circle meeting, which is so cool. So there's lesson number one. When you see it, then you gotta go and get it. Which actually reminds me of one of my favorite stories, it was a story I'll probably mess up the details. I think it was at the grand opening of Disney World, and they were there opening day and the news and the reporters and everyone's there. And they're opening up Disney World and at the time, Walt Disney had passed away and one of the reporters standing next to Roy Disney, who was Walt's brother. He looked at Roy and said, "Hey, it's a shame that Walt didn't live to see this." And Roy looked back at the reporter, he said, "No, you don't understand. Because Walt saw this, that's why we're here today." It's such a cool thing, so many of us have a vision of what we want and we don't get it. Anyway, I hope that's inspiring. I saw it, and I didn't think about it. We had got it, and now it's here and it's insane. I think it was cool and it was fun having our own room because we can control the energy and the music and the motion. Thanks to Garret White, he came to one of our last Inner Circle meetings at our hotel room. They used to be in hotel rooms and he kind of shifted how we do the format of stuff, which has added a whole other level of energy to it. It's crazy, in Inner Circle, there's a hundred people in it. But we broke it down into four groups, 25 in each group. So we had 25 that came Monday, Tuesday. 25 came Wednesday, Thursday. And then in April we've got two more groups that come through. It's funny because April groups are packed. We had to shut those groups down because we had so many people. These groups are smaller and I get super nervous during smaller ones. Because I'm like, "They're not going to meet as many cool people." And all these things, but it seems like the smaller groups almost are better sometimes. Because the smaller the more intimate, we get a lot more done. The two groups, I wish ….first off, I can't even believe that I get paid to be in that room with these entrepreneurs and people that legitimately are changing the world in so many different areas and have so many unique ideas and things that I would never think of or fathom. To be able to sit there, honestly for four days just have a chance to absorb their ideas and mindset. Watching these people and we have companies from smaller companies doing whatever, up to, one of the guys in our group is the main marketing guy for the Truth About Cancer, they did a launch, did 20 million dollars. They're about to do a launch, and my guess, this new launch they're putting out called the Truth About Vaccines, and they'll probably do 50-60 million dollars. Then there's people in the software space and people in the….it's so unique. I've been to other mastermind groups but it's like everyone's in the same industry so it's hard to glean much because everyone's trying to do the same thing. It's so diverse. It's almost like there's not two people in the same genre of business so it's just insane. And so this is kind of a cool thing and this is what I wanted to share with you guys because……I might be ruining the surprise for Inner Circle members, but the first few groups at the end of it, I basically got up and thanked everyone and we gave everyone these shirts that say Inner Circle For Life on it. And I told them, "Look, this is the deal. The Inner Circle for me was never about making much money. I make good money on it, but you know Clickfunnels is what makes my real money. This is kind of a thing, in fact, there's been multiple times where I almost shut it down because I don't know if it's worth doing and pursuing because it's pulling me away from Clickfunnels, which is my focus. I finish I four day event like this, I can't even fathom not having this in my life, how much I get from it. From the group and the people. My goal with this was never a big coaching program where I could just keep running people through it, bring people in and let them back out the other side, which is how most other mastermind groups that are out there happen." So because of that we set a cap, about a year ago…..and I think at the time we had 37 people in it. I was like, "If I was to know how I could facilitate this, I can't facilitate more than 100 people the way I do it. So I'm going to cap it at 100 and when we get to 100 we're going to stop selling it and close it out." And at first it was kind of a dream. I didn't think that was actually possible. Then after we kind of put that limit on it, it grew almost instantly. It was crazy, bloomed and filled all the way up to 100 so we shut it down. What's interesting is after we shut it down, then there's always some kind of float where one or two people go out and then people come in and it goes back and forth. It just kind of…applications come in and if we have spots we call them, if not we don't. That's kind of how it works. We have people fight and beg to get in sometimes. So that's kind of what happens, but recently, over the last few months, there's been probably 5 or 6 people that have been in Inner Circle and then they're like, "I love it, I don't want to lose it, but I'll put it on pause for 3 or 4 months and come back later. Hold my spot, though." I was like, a couple of these first off, it's not really fair to me or my team. I was like, it's not really fair to them. It's really not fair to the rest of the group. I said, "My goal is not to keep bringing new people into this group, my goal is I want to take this group and go deeper and deeper and deeper." So I basically told them that today. So because of that, we decided to set this new rule. We gave everyone a shirt that says, Inner Circle For Life on it. The rule is if you need to leave the Inner Circle, for whatever reason, it's totally cool and we'll always remain friends but if you leave, you can't get back in. That's the new rule, that's it. So if you leave, your spot's gone. And what's interesting is for the most part, everyone is laughing and cheering and excited for that. And I didn't tell everybody this but while I was sitting in the meeting, just today, not like the last four days, just today, we got 17 applications for Inner Circle during today's session. I almost wish I told them that. If you decide to leave, there's a line up. 17 people today applied for your spot. And that's coming in all the time. Some days are less, some days there's 10, some days there's 5. Whatever, but today alone, 17 applications came in for Inner Circle, and there's not any…I actually have no idea. But I mean, it's pretty dang close. If it's not full there's one or two spots. But then when those are in, it's done. Like I said, what I kind of told them is that if you cancel, we still love you, but you can't get back in. And I want people there, in the Inner Circle for life. Because I want to be able to go, because even we have a new batch of probably 8 or 10 people that came in new since the Funnel Hacking Live event, it kind of got it back up to being at capacity. And today at, or the first day I spent the first 3 hours sharing the insanely cool stuff that we're doing that I don't have a chance to share anywhere else. So I'm showing all this stuff and I'm like, ahh….New people don't have a foundation to build on this next level stuff. I'm trying to show what we're doing to get from 8 figures to 9 figures, which is insanely ……it's kind of crazy. We went from 7 figures to 8 figures in a year and then I think in two to two and a half years we'll pass 9 in a year. Which is crazy but how do you do that? It's really shifting from…the traffic source isn't how you do it, how you scale. I remember showing these guys all this stuff, but it sucks because some people, the newer people aren't ready for that yet, because they don't have the foundation of the last twelve months. The first twelve months of the Inner Circle is all about getting your front end funnel and lead in acquisition right to where you can consistently bring in people. Not everyone, but the majority of the Inner Circle have that now. They've got funnels coming in consistently. It's like, okay now we gotta build on this. So I wanted to shift and go super deep and I did, but I had to back step and spend almost 30 to 45 minutes giving the foundation. Here's kind of to catch everyone new up. This is what we gotta focus on and you still gotta do that, but now let's jump into where we're going. So many cool things I wish I could share with you guys. I wish everyone could be inner Circle. I wish it was possible. One of the cool things we were sharing was basically there are, and if you study Jay Abraham at all, there's three ways to grow a company. Get more customers, get them to spend more, and then get them to buy more often. That's the only three ways. Get more customers, get them to spend more, and get them to spend more often. So you look at that, it's like well how do you execute on that? So getting more customers are all about acquisition funnels. What are the funnels you have in your business that are there to acquire customers? Again, that's the whole months of the Inner Circle have been getting our group masters at customer acquisition. I'd say more than half of our Inner Circle has a front end webinar that they're consistently driving leads into every single day. It's an acquisition thing. I would say the other half are other types of funnels. Some are book funnels, some are high ticket funnels, but most everyone has a really good lead acquisition funnels in place. That's step number one, how to get more customers. Step number two then, how to get your customers to pay more. That type of funnels is what we call an ascension funnel. We've got step one, the acquisition funnel, acquiring customers. Step two is ascension funnels for ascending customers. So I showed them behind the scenes of our ascension funnels. How are we getting people from dollar trial Clickfunnels to $97 a month to $297 to our $3000 to our $10000 and then to our $25000. What are the funnels inside of our business that are ascending people. Where else can I talk about this kind of stuff. People have to be a certain level to understand this part of it. So I want to keep the group so I can keep going deeper, but I showed them acquisition funnels. I'm sure some of you saw Follow up Funnels. At the Funnel Hacking Live event I did a presentation about Follow up Funnels and we did it all for my birthday. Probably didn't all sink in, in a week or two. But that ascension funnel is huge for us. It's ascending people up from $97 a month to $300 a month and it's huge for the growth of our company. So that's number, again Number one, get more customers through acquisition funnels. Number two get your customers to spend more through ascension funnels. And then number three is get them to buy more often, and that's through your monetization funnels. So now it opens this question. What are all the monetization funnels that are possible? What could they be? So I was showing the ways for monetizing people on the back end. What's interesting, this comes back to the new book, the new opportunity. So in the Expert Secrets book, the foundation, I wish I could…I wish you were sitting here and we were all on the same page. So three ways to build a culture, three ways to build a mass movement, attractive character, future based cause, and then the new opportunity. Then there's two ways to structure the opportunity. One's an opportunity switch and the other's the opportunity stack. Opportunity switch is usually your acquisition funnel, you're switching them to a new opportunity and then everything else you sell that person in the future is an opportunity stack. So the monetization funnels are what are the other opportunities I can stack within this vehicle? I know for some of you guys, especially if you just got on my podcast are like, "What is Russell talking about? This sounds like math or PHD or something." But if you go back through and listen and read the book…again, I just got done spending four days with my advanced members, so I'm geeking out. So hopefully, those of you guys who are at that level are kind of geeking out with me. And those who are beginners are thinking, "I don't know what he's talking about, but this sounds amazing. I'm going to go study and this will make sense pretty soon." When I was in school I remember my teachers talking, I had no idea what they're saying and by the end of the semester I was like, "Oh, that's what they're saying. It's still boring but at least I get it." This won't be boring when you get it. You'll be like, "Oh my gosh. I'm making insane amounts of money." But that's it, the