Innovate From The Core – Mars Wrigley President of North America Principal Anton Vincent

How do you innovate on one of the world’s largest and most iconic consumer brand portfolios? We ask Anton Vincent, President of Mars Wrigley - North America, which is the largest subsidiary of Mars Inc. which is one of the world’s largest privately held companies. We talk about fostering growth in various macro-economic situations, how to set the table for tomorrow and why the most difficult challenges are often the ones that demand the most innovation. Of course, we also talk about M&Ms and candy.