Innovating Golf Like a Lean Startup - Keith Pelley, CEO of The DP World Tour

Keith Pelley took the courageous leap to leave his professional comfort zone as President of Rogers Media to accept a new challenge as CEO of The DP World Tour. Keith's bold vision redefines the DP World Tour as being golf entrepreneurs and disruptors, while respecting the history and traditions of this great game. In this episode we discuss The DP World Tour's innovations, experiments and initiatives such as: • Golf Sixes: A two day, six hole tournament format with two player teams representing twelve countries. #GolfSixes @golfsixes http://www.europeantour.com/europeantour/season=2017/tournamentid=2017036/news/newsid=326672.html • The strategies which The DP World Tour as an organization and Keith as a leader are implementing to engage and inspire staff members in order to build an entrepreneurial culture. • The Rolex Series, which Keith considers to be "One of the most initiatives in The European/DP World Tour's 45-year history". Not only do these eight tournaments have a minimum $7mil USD prize purse to attract the world's top players, but they will be innovating by providing "significantly enhanced, high-end content", "significantly increased production budgets for both broadcast and digital content creation and distribution", along with "enhanced on-site interactive engagement and experiences for both players and fans". Simply put, " All resources for each Rolex Series tournament will be magnified". https://www.youtube.com/watch?v=VpjWYwS_fvc https://www.youtube.com/watch?v=-2d5zc-uSbY and http://www.europeantour.com/europeantour/rolexseries/index.html More information on Keith's hiring as CEO of The DP World Tour.... http://www.europeantour.com/europeantour/news/newsid=253763.html Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... ColinSpecial Guest: Keith Pelley - CEO of The DP World Tour.