Innovating In A Transformative B2B Market With Daniel Pink [Episode 119]

For thousands of years, sellers held more information than buyers. But with the dawn of the internet, the world of sales has started to rapidly change, particularly the B2B market. In this episode, Doug C. Brown sits down with Daniel Pink, author of To Sell Is Human, to discuss how businesses must develop new sales techniques and adapt in a world where information is easily accessible at all times. In this episode, you will learn:· How B2B sales became a new form of management consulting· Why becoming a curator of information is key to B2B success· How to do the five why’s technique