Innovating in the Tequila Space to Balance the Taste with Responsibility

from Bar Hacks · host David Klemt & Doug Radkey

Will Brooks, Global Ambassador for Tequila Herradura, returns to the podcast. This time, he and host David Klemt dig deeper into tequila as a category and Herradura as a producer.The two discuss Lowland vs. Highland agave, what gives Herradura its unique "fingerprint," sustainability efforts, ensuring innovation is a benefit rather than a branding exercise, and another tasting trick (last episode it was oranges).Cheers!NotesWilliam Brooks IGTequila Herradura website⁠Tequila Herradura IGBar Hacks IGKRG Hospitality IGKRG Hospitality website

Episode metadata supplied by the publisher feed · Published Apr 28, 2026

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Innovating in the Tequila Space to Balance the Taste with Responsibility

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This episode was published on April 28, 2026.

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