Innovating in the Textile Industry: How Paire is Redefining Comfort and Sustainability | #356

One of the best things about hosting a podcast is the education I receive in the process.   I’ve learned about work life balance from Anthony Zaccaria at Linktree, values from Julie Mathers at Flora & Fauna and timing from Gabby Liebovich of Catch.  I’ve even got a recipe for homemade bread from Adam Lindsay from Koh.  Today’s episode has more than its fair share of revelations for me - on everything from textile weaving machinery settings to what it's like to work for one of Hollywood’s most famous martial arts stuntmen.  More on that later.  Today, we are joined by Nathan Yun and Rex Zhang, old friends and Co founders of Paire - P A I R E - a sock brand that is all about comfort and sustainability.  The pals set about reinventing sock functionality to address frustrating experiences with smelly, sweaty, slippy foot underwear and the results have bagged them five star reviews, angel investment and revenue doubling year on year.  Their range has now expanded to include t-shirts, towels and loungewear.  In this chat Nathan and Rex give us a fascinating window into the world of fabric technology, advice on how a Shopify site can be anything but standard and some sobering insights from their lived experience as Asian Australian founders.  Links from the episode:PaireShopify Plus (sponsored)Signet (sponsored)Questions answered:What are your primary marketing channels? How do you make your Shopify site look unique?What are your experiences as Asian Australian founders?About your co-hosts: Nathan Yun from PaireNathan possesses a diverse background in the film industry, having served as Jackie Chan's assistant, and later excelling in business, startup marketing and branding. Witnessing the exploitation during a research trip to India fueled his passion for sustainable fashion. Nathan's creativity and determination, coupled with his eye for responsible business practices, have been instrumental in the success of Paire's revolutionary clothing line.Rex Zhang from PaireRex comes from a family that has been running textile factories for over 40 years. He is a textile expert with extensive knowledge of fabric technology and materials science. Drawing from Rex's expertise and dedication, Paire introduced Supreme CoolBlend, a game-changing thread blending Merino wool and cotton. Rex's commitment to sustainable innovation has propelled Paire's mission to revolutionise the fashion industry, creating environmentally friendly and incredibly comfortable clothing.Thanks to our sponsors, Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community