Innovating Product Offerings Using Business Data

from Insightly · host Alyssa McGinn & Jordan Walker

In this episode of the Insightly podcast, we get into the innovative ways businesses can leverage their data to enhance product offerings. Join us as we explore five strategic approaches: selling products better, identifying new product offerings, bundling products for maximum value, mapping products to customer types, and enhancing customer lifetime value. We discuss real-world examples, including Amazon’s evolution and a client’s revenue management dashboard, to highlight how data-driven decisions can transform your products and services. If you’re looking for actionable insights on using your existing data to drive innovation and growth, this episode is for you!00:00 Welcome to the Insightly Podcast00:53 Introduction to Product Offering Innovation01:33 Five Ways to Drive Innovation with Business Data04:53 Selling Products Better12:30 Identifying New Product Offerings19:33 Bundling Products for Maximum Value24:34 Mapping Product to Customer Type26:00 Enhancing Customer Lifetime Value32:25 Conclusion and Contact InformationReach out to us by sending an e-mail to [email protected] is brought to you by InfoFluency and Bondfire Strategy.

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This episode is 33 minutes long.

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This episode was published on September 10, 2024.

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