Innovating the Customer Experience Podcast -- Social Impact and Brand Perception -- EP1

In this highly competitive landscape, brands are searching for solutions to help them stand out and connect with customers and ultimately provide a better customer experience. On this episode of the "Innovating the Customer Experience" podcast, we take a look at how much a customer’s perception of a brand influences their experience with that brand and what brands are currently doing to reshape consumer expectations, including tapping into social impact campaigns. Hear insights from our team of J.D. Power experts, including: -- Michael Vermillion, Senior Managing Director, Global Business Intelligence, J.D. Power -- Mark Miller, Practice Leader, Customer Service Advisory, J.D. Power Featuring special guest: -- Nick Lynch, Co-Founder, Collidescope