Innovating the Makeup Brush with blendSMART President Lori Machiorlette

blendSMART is the original rotating makeup brush - that effortlessly applies makeup and skincare products.In today's episode, President Lori Machiorlette explains how her prior experiences and patents prepared her to launch blendSMART and the importance of learning how to be your own advocate and storyteller.Lori also discusses:Navigating supply chain challengesDeveloping the world's first rotating makeup brushGrowth strategies she wish she implemented soonerTransitioning blendSMART from B2B to DTCPlus, she reveals the brand's most powerful marketing channelYou'll also hear Lori's advice to her younger self and what's on the horizon for blendSMART.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co