Innovating with AI: Creativity, Data & IP Decisions #50 – with Álvaro Sáez

In this episode of IP Stories, we speak with Álvaro Sáez, Co-founder and CEO of HechicerIA, Co-founder and CTO of Mettis AI and Shintek, and a strategic consultant in AI and creative technologies. Álvaro shares his journey as a serial entrepreneur working at the intersection of artificial intelligence, gaming, computer vision, and audiovisual creation. We explore how generative AI and game engines are reshaping creative production, how startups can navigate copyright, data protection, and biometric privacy, and why trade secrets, patents, and continuous innovation all play a role in building defensible AI businesses. Álvaro also offers practical insights on aligning IP strategy with product design, investor expectations, and long-term competitiveness in fast-moving tech markets. This special episode marks the 50th chapter of IP Stories, and we are delighted to celebrate having already shared 50 stories from across the IP and innovation ecosystem.