Innovating with startups at Citi - Ornit Shinar

‘Innovation is the biggest drive for where we are going to be in 10 years’. In the digital world, especially in the financial sector, many corporations are seeing the value of investing in startups. Whether it’s to develop a technology, foster relationships with existing partners or to make a change for the greater good, Citi is at the forefront of a large number of innovation initiatives. But what challenges does a large corporation face working with startups? What are the benefits of competing but also cooperating? Ornit Shinar, head of External Innovation and Venture Investing with Citi in Israel tells us the role startups play in growing the Citi brand.