Innovation and Demand Generation: Insights from David Keene, Chief Marketing Officer at Wipro | CMO Chats

David Keene is the Chief Marketing Officer for Europe at Wipro, leading all aspects of regional marketing, strategy, planning, sales enablement, and demand, reporting directly to the regional CEO and global CMO. He is in charge of orchestrating marketing strategy aligned to country-specific P&L targets, driving bookings, margin, and revenue growth across six geographic regions. He achieves revenue impact by innovating around a centralised marketing services hub that oversees assets, services, events, alliances, and campaign flow.