Innovation and evolution in business strategy

Darwins theory of evolution underpins much of our current understanding of biology, and its concepts have even come to be applied in other disciplines. Ideas like ’Survival of the fittest’ and ‘mutations’ are part of common language today. Applying those concepts to the dog-eat-dog world of business, Professor Gino Cattani of the Stern School, NYU, works on uncovering what gives successful companies the edge over others; how innovation and creativity can be fostered to come up with new products and solutions, and how existing products can come to fit into market niche.Read more about his research here: https://doi.org/10.1093/icc/dty077