Innovation and Rock n'Roll

Dawna Jones talks to Peter Cook, a musician, scientist and business consultant who draws from his eclectic background to help companies to adopt an intelligent approach to innovation. Dawna met with Peter in the bowels of the Royal Society of the Arts in London where they talked about: The role of VUCA: volatility, uncertainty, complexity and ambiguity in driving innovation. How dissonance in music relates to cognitive dissonance in business; the high cost of cognitive dissonance. A different way to look at failure, including how Prince uses mistakes and the mistake Richard Branson made when moving into the US market...