Innovation at the Intersection: Elaine Zelby on Generative AI and Marketing Evolution

Elaine is the Co-Founder of Tofu, a generative AI platform for creating hyper-personalized, omnichannel campaigns at scale that converts leads for B2B marketing teams. She also serves as a Venture Partner at SignalFire where she first joined in 2018 to invest in seed stage enterprise SaaS companies. In her work as Venture Partner, she primarily focuses on GTM SaaS and generative AI applications. ‍ Prior to joining SignalFire, Elaine built and led the Growth and Product Marketing team at ConsenSys working across the portfolio of 50+ incubated companies as well as with the Enterprise Ethereum Association, and the Ethereum Foundation. Elaine also led Enterprise Product Marketing at Slack and spent 5 years at Capriza, an enterprise software company with investors such as a16z and CRV where she joined as one of the first employees and helped build a variety of functions including marketing, inside sales, lead and demand generation, and product marketing. ‍ Topic: - Generative AI in Marketing - The Future of AI in Business - Key Insights Transitioning from Investor to Founder 🍎 Apple: http://apple.co/3d6bGea 🎤Spotify: http://bit.ly/gracegong 💻Website: http://smartventurepod.com 🍿YouTube: https://bit.ly/gracegongyoutube 📰 Newsletter: https://bit.ly/421p8tJ 🔥TikTok: http://bit.ly/3IMfbK9 👏LinkedIn: http://bit.ly/3Xs8GQP ❤️IG: http://bit.ly/3kfBWMs 💡Twitter: http://bit.ly/3GwyeWc ___________________________________________________ Grace Gong hosts a top VC podcast called "Smart Venture Podcast" (SVPpro.com). Past guests include C-level and VP executives from Google, Meta, Amazon, and others; Managing Partners of leading funds, many of whom were featured on the Forbes Midas List; and unicorn founders such as the founders of Craigslist, Square, Loom, and Cruise. Prior to this, Grace worked in venture capital and private equity. She has authored books that topped the New Release in Venture Capital category on Amazon. Additionally, she is a LinkedIn Top Voice in Finance and is an angel investor.