Innovation Built a $500M Pipeline With Zero Marketing | Justin Lunny Founder of Everrati

Justin Lunny is the Founder & CEO of Everrati, a company redefining iconic cars into high-performance electric vehicles.In this episode of What It Takes, Justin breaks down how he went from fintech entrepreneur to building one of the most unique automotive businesses in the world, restoring classic cars into EVs for clients including tech billionaires, Hollywood figures, and collectors.We cover:- Why Everrati turned down certain clients (and cars)- How they built a global brand with zero marketing- The reality of building cars with 5.2 billion data points- Why EV adoption has been misunderstood- And how they’ve built $500M+ in B2B opportunity without tryingChapters0:00 – 30-year career before Everrati3:40 – Selling his first business5:04 – Finding the right business partner6:33 – The idea: iconic cars turned electric7:28 – The moment that sparked it9:59 – What starting actually looked like11:10 – Hiring top engineers with just a vision14:21 – 2 years to build the first car15:50 – The funding reality18:36 – First prototype & early momentum20:08 – The PR moment that changed everything21:20 – Who actually buys these cars32:30 – The reason behind turning customers down41:02 – Selling a lifestyle, not just a car52:05 – $500M pipeline with zero marketing56:40 – Inside a custom EV build1:06:05 – What people get wrong about EVs1:12:08 – Why some car brands won’t survive1:22:19 – What it really takes to build a brandFollow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/Follow Justin:https://www.linkedin.com/in/justinlunny/