Innovation, Creating Value & Identifying Opportunity

On this week's podcast we talk to Jason Crook, entrepreneur, marketing expert, and professor at Jefferson University in Philadelphia where he teaches a core curriculum coarse called Finding & Shaping Opportunity. He's not in the hemp industry at all, but his ideas around innovation, market disruption, brainstorming, creating value for customers and identifying unique business opportunities should be very instructive and inspiring for the people in the hemp space who are trying to get this industry off the ground. Since 2003, Crook has been the proprietor of an award-winning retail and eCommerce business and has also served as principal at his own marketing communications and research consultancy. His field expertise spans a variety of industries including retail, pharmaceuticals, consumer packaged goods, banking/finance, and technology. He is well known for his talents in new product launches, brand strategy, and promotional concept development. Jason has been a faculty member in Jefferson's Kanbar College of DEC since 2001. He is currently an Assistant Teaching Professor, Coordinator of the college's DEC Core course in Finding & Shaping Opportunity, and the Coordinator of External Programs in the School of Business. Prior to his entrepreneurial and academic endeavors, Jason served as Director of Marketing Research at a Philadelphia-based national advertising agency and Director of Corporate Branding for a pharmaceutical marketing organization. In 2006, Jason was granted a US patent as the co-inventor of a "Method and System for Analyzing Effectiveness of Marketing Strategies." Thomas Jefferson University's Kanbar College of Design Engineering & Commerce https://www.jefferson.edu/academics/colleges-schools-institutes/kanbar-college-of-design-engineering-commerce.html Thanks to our Sponsor IND HEMP https://www.indhemp.com/